Moda | personal styling

Moda was created for a personal stylist who wanted a brand that felt open-ended with a fun, funky twist. Her whole philosophy centers on modifying her own bold style to match each person’s unique taste.

For the branding, I used an empty hanger as the core symbol to represent endless fashion possibilities. I chose an edgy font with both playful curves and straight edges, as this combo creates that edgy contrast my client wanted. In the secondary logo, the “M” flips on its side to form the hanger and serves as a subtle nod to “reading between the lines,” something my client often does to understand her clients’ style.

Moda’s mission is all about empowerment, so we built the color palette around a deep purple: strong, confident, expressive. Paired with cream, the brand feels clean and modern, like a blank canvas ready for whatever style each client brings.